London based Beat Rivals, KrazyK and Soulshy, have been producing music together for two decades. Both have been mentored in the past by Karl “TuffEnuff” Brown, and the talented producers joined forces when they found that they complemented each other well. Every Beat Rivals production package consists of at least one mix from each of them reflecting their own individual style, in addition to a joint mix.
Following on from the success of the 2012 track “(Gotta Be) Free”, “If I Could” is the second track that Beat Rivals have produced with Lifford Shillingford on vocals. Lifford shot to fame in 2000 when he featured on Artful Dodger’s “It’s all about the Stragglers” album, contributing vocals to “Something” and the acclaimed “Please Don’t Turn Me On”.
The lyrics of “If I Could” are about the dilemma of temptation posed by another woman, and the internal struggle of not wanting to hurt a long-term partner versus the attraction of a transient love affair. As always Lifford sings with heartfelt emotion and gives a strong performance in his own distinctive soulful style.
The package consists of 9 mixes including guest mixes from Major Notes and Circle of Funk.
The original (with an accompanying radio edit version) features a rolling Soulful House beat accompanied by organ stabs and jazzy keys which will have any club dance floor bouncing.
The Soulshy remix has a much warmer soulful quality with brass and flute aspects to it, while Krazy K’s funked up mix has a dominant organ influence and a throbbing heartbeat bass line which is a little reminiscent of some of Steve ’Silk’ Hurley’s productions from the 90’s.
North London producer Major Notes offers a stomping bass line, heavy reverb, and a tribal synth mood, while in contrast, the Circle of Funk remix is deeper with an edgy atmospheric vibe and a beatbox undertone.
Other versions include the Deep Mix which is the version to take you to the chill out zone, with a clever vocal arrangement that adds a late night party vibe. The High Energy mix is the rendition for techno fans with its tech house anthem style arrangement, and the ReConstruction remix is yet another different flavour with bouncy keys and a pumping dance beat.
This package sure has something to please all dance enthusiasts, a whole selection box of ambiences which will add value to any DJ music collection, proving yet again that the Beat Rivals/Lifford collaboration is something to be reckoned with.
“If I Could” from Rival Beat Records, available as an exclusive promo from Traxsource on 24 March 2014, and will be available in all good download stores from 24 April 2014.